The objective of this project was to advertise Old Spice deodorant in a creative and unconventional way that grabs attention and encourages people to share the poster with others. The advertisement specifically targeted youth and individuals aged 30 to 40, aiming to appeal to their sense of fun and modern aesthetics.
The process for this project involved integrating the product into the advertisement without making it the primary focus of the poster, while still ensuring it remained the ultimate target for consumer interest. The design intentionally avoided the use of illustrations or drawings. Instead, we focused on utilizing unique and dynamic imagery to create a cohesive advertisement that clearly aligned with Old Spice’s branding. The key concept for this project was to design the advertisement to resemble a movie poster—but with a twist. We used bold, eye-catching typography and dynamic compositions to make the design stand out, with elements that appear to pop off the page. This approach ensured the poster was visually striking and memorable, drawing people in and sparking conversation.
