This flyer design is one of the most elegant designs we created for our sunroom company. The goal of this project was to target individuals with salaries ranging from $45,000 and above. The flyer aimed to attract people seeking luxurious and modern sunrooms, showcasing the company as a high-end provider in the market.
For this project, we focused on achieving a sleek and modern design to resonate with the target audience. Since the sunroom customers we were targeting are likely seeking modern, high-end aesthetics, we avoided traditional sun-related icons or imagery. Instead, the brochure was designed to reflect luxury and sophistication, appealing to those who appreciate contemporary design. The main challenge was striking a balance between maintaining the sunroom theme while ensuring the design exuded elegance and modernity. We chose a dark, soft color palette to create a sense of depth and contrast, using light accents strategically to convey warmth and openness. The typography was selected to reinforce a high-end feel, with clean, bold fonts that complement the overall luxury theme. Layout adjustments were made to ensure the content and visuals were well-balanced, delivering a clear and compelling message.
